YouTube reportedly needs to promote streaming subscriptions by way of a ‘channel retailer

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What you might want to know

  • YouTube has been reportedly engaged on an internet retailer for streaming providers.
  • The “channel retailer” will presumably give shoppers a single platform for buying streaming subscriptions.
  • YouTube will supposedly launch the web streaming market as quickly as this fall.

YouTube already presents entry to reside TV, video-on-demand content material, and cloud-based DVR from numerous TV networks by means of YouTube TV. Now, the corporate apparently needs to broaden that enterprise mannequin to streaming providers.

In keeping with The Wall Avenue Journal (opens in new tab), YouTube is growing an internet market that can present a one-stop store for customers to subscribe to their favourite streaming providers, a la Amazon Prime Video Channels or Apple TV. The platform, which is internally known as a “channel retailer,” will supposedly launch this fall.



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