Web3 and the transition towards true digital possession 

How do you suppose you’ll reply if I requested you the next query: “What do you personal on-line?” 

In actual life, you personal your property, the automobile you drive, the watch you put on, and the rest you will have bought. However do you personal your e-mail handle or your enterprise’s web site? How concerning the footage that populate your Instagram account? Or the in-game purchases on Fortnite or FIFA video video games or no matter else you might be enjoying? 

My finest guess is, after casting your thoughts via the belongings you use the web for (which for everyone is just about all the pieces, social {and professional}), you’ll battle to discover a strong reply. 

Possibly you’ll ask me to elucidate what I imply by “possession.” But it surely doesn’t actually matter. And whereas I don’t imply this to be a trick query, it sort of is. As a result of within the present model of the web, we don’t have possession rights on-line. 

Digital possession: Contributors and merchandise 

To grasp why we don’t personal something on-line, we should first perceive the evolution of the web and the way it gave rise to the enterprise mannequin that has dominated its present iteration. 

Within the Nineteen Nineties — the last decade of desktop computer systems and dial-up connections — the web was predominantly a content material supply community consisting of easy static web sites showcasing info. What we seek advice from at this time as Web1 was gradual, siloed, and disorganized. 

Subsequent got here the platforms, similar to Fb (now Meta) and Google, pushed by wi-fi connectivity and the event of handheld units like laptops, smartphones, and tablets, which gave us free-to-use companies that enabled us to edit, work together with and generate content material. These platforms centralized the online, putting in a top-down construction that noticed customers reliant on their methods and companies. 

This evolution of the web came about within the mid-2000s and is the model we all know at this time. We name it Web2. It’s a mannequin based mostly on connectivity and user-generated content material, made within the picture and pursuits of firms like Fb, Twitter, Instagram, and YouTube. 

On this atmosphere, netizens are each contributors and merchandise. We join companies in alternate for our information, which is bought to advertisers, and we create content material that generates worth and fuels engagement for these platforms. We do all this whereas having no rights to something on-line.

Our social media profiles will be taken down and our entry to e-mail accounts or messenger apps suspended. We don’t personal any of the digital belongings we buy and don’t have any autonomy over our information. Companies we construct on-line are sometimes reliant on platforms and are subsequently susceptible to algorithms, information breaches and shadow bans. 

The deck is stacked towards us. As a result of the choice to not be concerned, when a lot of the commerce and communication on the earth takes place on-line, isn’t actually an possibility in any respect. And but there’s nothing that we are able to level to and name ours. Nothing we have now any precise authority over.

And, it’s this dynamic that Web3 is decided to vary. 

Web3 and the “web of worth” 

Proper now, when most individuals hear the time period “Web3” they in all probability suppose “metaverse”. However a greater method to consider Web3 is because the evolution of the web. 

Immediately, the digital expertise may be very company and really centralized. Web3 will supply the dynamic, app-driven consumer expertise of the present cellular internet in a decentralized mannequin, shifting the facility from massive tech again to the customers. It would do that by spreading the info outward — placing it again within the fingers of netizens who’re then free to make use of, share and monetize it as they see match — and increasing the size and scope of interactions between customers and the web. 

Underpinning that growth might be assured entry, which implies anybody can use any service with out permissions and nobody can block, prohibit or take away any consumer’s entry. 

The concept then is that Web3 won’t solely be extra egalitarian however that it’ll create an “Web of Worth” as a result of the worth generated by the online might be shared rather more equitably between customers, firms, and companies, with significantly better interoperability. Customers can have full possession, authority, and management over each the content material they create and their information. However how will this assist us transition towards true digital possession? 

NFTs maintain the important thing to digital possession 

The reality is that digital possession isn’t too laborious an issue to resolve. And we have already got the answer: NFTs. 

Within the public consciousness, NFTs are identified for the initiatives which have garnered probably the most media consideration, similar to CryptoPunks and Bored Ape Yacht Membership. Whereas initiatives similar to these have catapulted the time period into the zeitgeist, the usefulness of the underlying expertise has been a lot much less mentioned. 

Merely put, NFTs act as proof of possession. The small print of the NFT’s holder are recorded on the blockchain, all transactions and transfers are tracked and clear and obtainable to the general public, and all the pieces is managed by the token’s distinctive ID and metadata.

So, how does this work in apply? Let’s say I create an NFT. As quickly as I add it, a “good contract” is created that tracks its creation, the present proprietor, and the royalties I’ll obtain. If somebody decides to buy it, they personal that NFT and any further perks that include possession. Their particulars are registered on the blockchain and no person can edit or take away them. 

Now, let’s say that the marketplace for my NFTs begins to warmth up, demand grows and the worth of my assortment begins to rise. If the proprietor decides to promote, they make a revenue and I earn a small royalty from the resale. The change in possession is tracked on-chain in real-time and the good contract ensures my royalty price is deposited instantly in my pockets. That is the important thing worth proposition of NFTs: Verifiable possession and the choice to liquidate digital belongings. 

What’s subsequent for Web3? 

That is what possession seems to be like in Web3. It’s the promise that netizens will be capable of personal their digital belongings in the identical method that they personal their house, automobile and watch. NFTs will usher in a extra equitable digital financial system and can play a central function in the way forward for digital commerce. 

The actual fact is that as of proper now, we’re nonetheless writing the Web3 rulebook. That is nonetheless a really new, very younger house. And whereas few issues are sure, what we are able to say for positive is that the web is just shifting in a single path: possession. 

The guideline in Web3 is to speed up the transition in the direction of a extra equitable digital atmosphere. It is extremely a lot opt-in, an web constructed by the individuals for the individuals. It’s one wherein possession is the muse upon which new merchandise, networks, and experiences are being constructed. And it’s basic to establishing the web of worth. 

Over the following few years, as Web3 develops it’ll function alongside Web2. The infrastructure supporting Web2 may be very sturdy and I don’t see us fully shifting away from that any time quickly. Nevertheless, within the medium-to long-term, Web3 will fully reshape our relationship with the web.

Filip Martinsson is cofounder and chief working officer of Moralis.