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HomeBig DataAsia's avid gamers will exceed a billion by 2026 | Niko Companions

Asia’s avid gamers will exceed a billion by 2026 | Niko Companions


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By 2026, ten markets in Asia can have greater than billion avid gamers, in response to a new report by market researcher Niko Companions.

India’s video video games market has the best projected five-year progress price at 21%, in response to the 2022 Asia-10 Video games Market report.

Niko forecasts that regardless of a difficult international economic system, PC and cell gaming will proceed to have sturdy progress for the subsequent 5 years within the markets that Niko Companions defines as Asia-10: Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, Chinese language Taipei, Japan, Korea, and India.

Niko Companions initiatives the Asia-10 PC and cell sport market will generate $35.9 billion in 2022, reaching $41.4 billion in 2026.

Players are rising at a a lot quicker price than income. Niko Companions initiatives the Asia-10 PC and cell avid gamers will complete 788.7 million in 2022, reaching 1.06 billion in 2026.

Lisa Cosmas Hanson, President of Niko Partners
Lisa Cosmas Hanson, President of Niko Companions

Niko Companions has barely lowered the forecast for 2022 from what was projected for the 12 months in 2021. That is because of the difficult international macroeconomic surroundings, regulatory influence, and underperformance in progress areas akin to blockchain gaming, cloud gaming and metaverse. The decrease forecast for 2022 will influence progress charges via 2026.

India, Thailand, and the Philippines are the fastest-growing markets for video games income and quite a few avid gamers· Japan and Korea are probably the most mature markets within the Asia-10 area, accounting for over 77%  of
income. For 2022, Japan’s video games income is down 2.6% YoY and Korea’s is flat.

India is the second largest gamer base on the planet, with 396.4 million avid gamers, making up 50.2% of all avid gamers in Asia-10.

Esports, which returned as a medal sport in 2022’s Southeast Asia Video games, solidifying the inclusion of esports an official sport within the area. 5G, which noticed spectacular rollouts in lots of markets, with Singapore, Korea, Japan, and Chinese language Taipei having much better 5G protection in comparison with final 12 months.

Decrease GPU costs and larger console availability  

“Within the face of a world macroeconomic surroundings that has led to sluggish financial progress, excessive inflation, decrease client spending, and doable recession, we see avid gamers’ spending falling this 12 months,” mentioned Lisa Hanson, president of Niko Companions, in a press release. “That mentioned, we’re bullish on the video games market in Asia, the place avid gamers demand high-quality video games, truthful pricing, and are returning to in-person esports tournaments each as opponents and viewers.”

Cosmas Hanson goes to be a speaker at our upcoming GamesBeat Summit: Into the Metaverse 3 occasion on February 1 to February 2.

She added, “We see favorable circumstances because of the 5G rollout and decrease chip costs within the second half of 2022.​ We see promise in esports in Japan the place it’s simply getting began, and power in the way forward for the business in Southeast Asia thanks partly to the broadening availability of gaming teaching programs on the college degree. The place regulators have let the video games business develop and provided assist, the markets have flourished.”

Every market report features a complete market mannequin and five-year forecast via 2026 by video games phase, key knowledge on sport publishers, video games rankings, progress drivers, and traits. This consists of particulars on esports, product distribution, funds, monetary transaction occasions, laws, and qualitative and quantitative evaluation on gamer demand, spending, and conduct. The methodology features a survey of greater than 5,500 avid gamers.

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